To attract a more diverse clientele, online cannabis retailer Hot Grass reached out to Kipling to craft a brand identity and website for their new venture The Kushroom. I was challenged to give them a brand that built on their reputation with their current customers but offered a slightly more refined feeling, something for the cannabis connoisseur. To bring the brand to life I created a clean logo, smokey visuals and web design that utilized curated product photography to indicate the Kushroom would be the finest of online dispensaries.