The team at Pep & Pup brought me in to help bring their fun character-inspired online pet store to life. They had a solid foundation for the online store and a cute idea but needed a visual identity. So I created a cast of characters that would cover all sections of the store, applied a pastel colour palette and designed a repeatable pattern that could be used as a background for various customer touchpoints.

Kipling Media

→ Branding

→ Illustration