When I was brought into this project, Kosi Wellness had a name but little else. I developed the visual identity from the ground up, creating a distinctive look and feel for the holistic supplement brand and carrying it across everything from packaging and illustration to digital and physical marketing materials.

At the heart of the identity was a series of illustrations for the product labels, each designed to represent the trace minerals, essential vitamins and wholefood-based nutrients inside. From there, I extended the visual system across email campaigns, booth signage, video and the website, giving the brand a consistent identity wherever it showed up.

The packaging was the centrepiece of the Kosi identity. I designed the full range of product labels, creating a system that could accommodate different products while still feeling like part of the same family. The illustrations, typography and colour were all designed to work together across the range, from individual bottles to the full collection.

With only the Kosi name to start from, I developed the visual identity from the ground up. The aim was to create something that felt natural and considered without falling into the usual visual language of the wellness world. The identity was then carried across the wider brand, including digital campaigns, booth signage, video and the website.